One thing we try to promote here at draw is a very open mind about our work. A lot of people are/were skeptical about the work we put out, or the drawings we feature. A lot of people were doubting carrotman and he's one of our most popular shirts! We want people to feel like anyone can submit their drawings, if you think your good or not. We're trying to open the discussions on what an "artist," really is, and what makes them such.

Well, that also applies to our "demographic," which I throw around bitterly, and loosely. One thing you have to do when you want to get a company off the ground, is get a good sense of where you're going,what you need to do, and you need to focus on who you're selling to. Even though draw is something we would be doing for ten dollars or ten thousand dollars, its still a business at the end of the day. We're creating a product to help stimulate a certain idea we had, and through our long hours, cold work days and money; we take peoples art and make clothing out of it.

We know we're new, and we know that we have a very strong base in the art world because we are all artists ourselves. All our friends are, as well as all the kids we know are. So for the time being we have a pretty good finger on the pulse of who buys our shirts and why. It helps us pick out styles, colors, and helps us with ideas for how we present our clothing. Well, thankfully one of draw staffers did a great thing for a friend of his, and offered to provide clothing to be featured in her fashion show...

A fashion show that was NOT draw's demographic.

and let me tell you, we could not have had more fun then we did last night. We want to offer our warmest thanks to Kelsey McMahon for showing off our shirts at her show and showing draw off to a group of people we would never had thought would buy our shirts. We figured we would stop by, hand our shirts off, have a good time and leave...maybe hand out a business card or two in the process.

Not only we were very well received, the fashion show was a complete success. All the clothing (male and female alike) were wonderful, and a lot of people were very receptive of our idea. We handed out tons of cards, we gave out a few special limited edition Draw trading cards featuring the new designs for our line Handimals(which will be out to thundering applause in a few short weeks) and met some nice new people.

We hope that people loved meeting us as much as we did them, and we're hoping that draw reached a few new people out there in the greater New York area. We can't wait for the day where you can see a draw shirt on any person, regardless of their demographic.

For now, pop your collars, and DRAW!